Webafrica
EFFING FAST CAMPAIGN

What's faster than fast? Effing fast.

Brief & Challenge

Webafrica is SA’s leading internet service provider. We wanted to drive people to visit webafrica.co.za to find out which internet service suits their needs.

Insight & Solution

We had to stand out from the other internet service providers by being distinctive, funny and simple so people remember that Webafrica internet is effing fast.

The censors wouldn’t allow us to effing express ourselves. We had to spread the word and we weren’t going to let a few conservative people stand in our way.

Result

Orders increased by 32% within the first month of the campaign launch and we saw a return of investment on 240%. Oh, and the Advertising Standards Authority of South Africa made us censor our billboards.