Burger King

Burger King can save your braai.

Brief & Challenge

On Heritage day, AKA “Braai Day” (BBQ Day) South Africans come together to celebrate our diverse and unique cultural identities. Most of us celebrate this day with those closest to us around a sizzling fire. Burger King wanted to become the heroes of Braai day.

Insight & Solution

Sometimes people make an oopsie and burn their braai meat. We were able let people swop a picture of their burnt braai meat for a delicious Boerewors Burger using Facebook & Instagram.


On Heritage Day 24 September #replaceyourvleis went live and things
started cooking.