Can stains be beautiful?
Every woman wants to look and feel fabulous in what they're wearing and would like their favourite clothes to last as long as possible. So, we asked: can a dress keep looking fabulous even if you stain it on purpose?
We wanted to prove that Skip can both clean and protect the fabulousness of a treasured garment with the #FabulousDressProject. We got fashion designer, Celeste Arendse, and fashion blogger, Aisha Baker, on board to create 3 different designs for 3 different events with only one perfect white dress and everyday stains, washing it with Skip after every event to start on a blank canvas again.
We told the story of the collaboration and the behind-the-scenes production to women through our hashtag on social media, Aisha's blog, Skip.co.za, on The Morning Expresso show, and through earned PR coverage.