Burger King
Chicken Fries Launch

A product only available at BURGER KING®.

Brief & Challenge

BURGER KING® South Africa wanted to announce the arrival of Chicken Fries, a very unique product in South Africa, and to dramatise that they are exclusively available at BURGER KING®.

Insight & Solution

To prove this, we created a bold campaign that involved influencers and comedians filming themselves going to competitor outlets and asking for Chicken Fries. The videos are funny and cringy and made for perfect internet worthy content.

Insight & Solution

Then we opened up the challenge to our audience to see if they can find Chicken Fries anywhere else. The results were what we expected: Our fans could couldn’t find it anywhere in South Africa so they scoured the internet to find “proof”.