Previous
Next

COURAGE & CREATIVITY
Our people continuously challenge themselves to think out of the box and find the next big idea, which makes for a lively culture of (sometimes) eccentric traditions!
TOP DOG
ANNUAL PHOTOS
PIMP MY RIDE
BIRTHDAY BBQS
LEAVING GIFTS
SPRING SPLASH
WINTER DAYS
STATE OF THE NATION ADDRESS
SHOT FOR BEING AWESOME
ANNUAL CREATIVE WEEK
JUPITER DASH
FRIDAY WINE (AND WHISKEY CLUB)
TOP DOG
ANNUAL PHOTOS
PIMP MY RIDE
BIRTHDAY BBQS
LEAVING GIFTS
SPRING SPLASH
WINTER DAYS
STATE OF THE NATION ADDRESS
SHOT FOR BEING AWESOME
ANNUAL CREATIVE WEEK
JUPITER DASH
FRIDAY WINE (AND WHISKEY CLUB)

COURAGE & CREATIVITY
Our people continuously challenge themselves to think out of the box and find the next big idea, which makes for a lively culture of (sometimes) eccentric traditions!
ORIGIN

The Jupiter Drawing Room was founded in Johannesburg in 1989 by Graham Warsop. The agency name came from a grand room in a bordello in a Guy de Maupassant short story. The Cape Town office opened its doors in 1994.

From those early days as a small, yet creative, boutique agency brand, it has grown into one of South Africa’s largest advertising groups and is recognised, both locally and globally, for its creative abilities.

In 2009, a ‘dream deal’ was completed with communications giant WPP which acquired a 49% stake in The Jupiter Drawing Room. In 2012 The Jupiter Drawing Room opened its first agency outside of South Africa, in Zimbabwe. A new brand-holding company, The Jupiter Drawing Room & Partners (Zimbabwe), was created under which two agencies fall; The Jupiter Drawing Room (Harare) and Jericho, a dynamic young agency enjoying meteoric growth in the Zimbabwean market.

In 2013 further offices were opened in Zambia and Malawi, and in 2014 The Jupiter Drawing Room & Partners (Mauritius) was formed.

The Jupiter Drawing Room (South Africa) is the country’s current joint Agency of the Decade (Source: FinWeek’s AdReview).

ORIGIN

The Jupiter Drawing Room was founded in Johannesburg in 1989 by Graham Warsop. The agency name came from a grand room in a bordello in a Guy de Maupassant short story. The Cape Town office opened its doors in 1994.

From those early days as a small, yet creative, boutique agency brand, it has grown into one of South Africa’s largest advertising groups and is recognised, both locally and globally, for its creative abilities.

In 2009, a ‘dream deal’ was completed with communications giant WPP which acquired a 49% stake in The Jupiter Drawing Room. In 2012 The Jupiter Drawing Room opened its first agency outside of South Africa, in Zimbabwe. A new brand-holding company, The Jupiter Drawing Room & Partners (Zimbabwe), was created under which two agencies fall; The Jupiter Drawing Room (Harare) and Jericho, a dynamic young agency enjoying meteoric growth in the Zimbabwean market.

In 2013 further offices were opened in Zambia and Malawi, and in 2014 The Jupiter Drawing Room & Partners (Mauritius) was formed.

The Jupiter Drawing Room (South Africa) is the country’s current joint Agency of the Decade (Source: FinWeek’s AdReview).

THE CHESTERFIELD STORY

We could have placed an order with the local office furniture outfit. We could have gone to a trendy Italian boutique and bought something in day-glo pink or imitation zebra skin (we are, after all, an advertising agency).

We could have. But we didn’t.

When we went out to furnish the drawing room at Jupiter, we expended the entire budget on just one item. An original Chesterfield.

During those first weeks, back in May 1989, we soon realized that the Chesterfield was not just a piece of furniture; it was symbolic of something much grander. Something at the very heart of The Jupiter Drawing Room’s approach to its work. Craftmanship.

Meticulously researched and finely tuned concepts, painstaking attention to even the smallest details; it is easy to believe these qualities do not matter in the great scheme of things. We believe they have never mattered more.

That Chesterfield has become an icon for our business. It represents the qualities of creativity and beautiful craftsmanship that we want our work to be associated with.

Over the years we have developed a series of ‘Chesterfield’ adverts, which bring to life the essence of The Jupiter Drawing Room brand.

THE CHESTERFIELD STORY

We could have placed an order with the local office furniture outfit. We could have gone to a trendy Italian boutique and bought something in day-glo pink or imitation zebra skin (we are, after all, an advertising agency).

We could have. But we didn’t.

When we went out to furnish the drawing room at Jupiter, we expended the entire budget on just one item. An original Chesterfield.

During those first weeks, back in May 1989, we soon realized that the Chesterfield was not just a piece of furniture; it was symbolic of something much grander. Something at the very heart of The Jupiter Drawing Room’s approach to its work. Craftmanship.

Meticulously researched and finely tuned concepts, painstaking attention to even the smallest details; it is easy to believe these qualities do not matter in the great scheme of things. We believe they have never mattered more.

That Chesterfield has become an icon for our business. It represents the qualities of creativity and beautiful craftsmanship that we want our work to be associated with.

Over the years we have developed a series of ‘Chesterfield’ adverts, which bring to life the essence of The Jupiter Drawing Room brand.

Previous
Next
HERITAGE
01
02
03
04
05
06
07
08
09
10
11
12
13
TODAY
HERITAGE
01
02
03
04
05
06
07
08
09
10
11
12
13
TODAY
HERITAGE

We started life as a small group of entrepreneurs who launched a business from scratch, wanting to create a global creative reputation.

We never really focused on the money but in 2009, 20 years after we started out with no money, but plenty of dreams, our agency was valued at over US$ 56m.

Today, we’re just as entrepreneurial, and just as motivated to produce category-defining innovative thinking.

We’re also still majority privately-owned in Africa, meaning that our destiny not just rests in Africa, but also in our hands.

Our dreams too.