The Jupiter Drawing Room (Cape Town) has been awarded the BURGER KING® account.
The agency was selected based on its strategic approach to its existing client base and for creating campaigns that resonate with consumers. Its Public Relations and Digital capabilities in particular were sought out by BURGER KING®, as its offering is fully integrated and yields measurable results.
“Our focus has always been to produce emotional work that stays with the consumer long after the magazine has been put down, the television switched off, or the laptop shut down,” says Kevan Aspoas, CEO of The Jupiter Drawing Room (Cape Town).
“We plan on doing this for BURGER KING ® in South Africa. It takes more than a print ad to sell a Whopper, and with our experience with food brands, and our cheeky approach, we’re looking forward to getting our teeth into the brand and delivering impactful campaigns.”
Jupiter’s work will drive traffic and sales through growing market share and bottom line for BURGER KING®, with the aim of ultimately securing its place as South Africa’s favourite burger. As one of the globally recognised leading brands, Jupiter is proud to have been awarded this account.